All of MYTHERAPY's latest news, work and technology hot off the press.
We are happy to announce that MYTHERAPY is now a member of the Advertising Producers Association. The APA is the trade body for production companies, postproduction and VFX and editing companies making commercials. Their objective is to create the best possible business environment for their members to operate in.
In case you have missed the fantastic panel ‘Advance of 4K – How this affects Cinematography’ during the BSC Expo 2013, you can now listen to it online. The panel was composed of Arri’s Business Development Manager Milan Krsljanin; cinematographers Ben Smithard, Nic Morris and Phil Meheux; Sony’s Strategic Marketing Manager Peter Sykes; and colourist Thomas Urbye. The panel discussed whether cinematographers are being driven into 4K by manufacturers seeking to sell more television sets, as they see this is the next “big thing” after the slow-down of 3D, and if cinematographers are ready on set for a full 4K workflow.
On the 2nd of April, we will be launching our Look Store. Our looks are a product of years of the experience we have acquired from working with colour and palettes and of general research of image and perception. So far we have been providing these looks only for a selected number of high-end post production facilities and feature film production units, which are provided on a case-by-case basis.
Meet Elisa and Val, the two new members of our team! Elisa is the new Executive Assistant to our Chief Therapist and Valeria is our new Data Manager.
Staying true to our idea of constant innovation, we have decided to organise a camera shootout. We had one of our high end fashion clients in mind. It was a mission to find the best possible camera and workflow for capturing of images of highest fidelity. The end goal was development and creation of a specific look we had on our mind, that seemed previously ambiguous.
We at Mytherapy are excited to announce that Horacio Queiro has invested in our company! The CEO of Clear Cut Pictures has made the move with the aim to form a strategic partnership and we could not be more thrilled…
Whilst our old site certainly served its purpose, we were keen to create something which better represented us as a company and would allow us to keep you updated with all of our latest developments.
The fresh and vivid scheme of the site certainly embodies our love of colour and beautiful imagery, and is a stark contrast to the darker theme we had before. The layout itself is far easier to navigate, so you can effortlessly find the service you’re after…
We are very proud to present plug-in for the DaVinci Resolve grading suite which gives Raw footage the looks of around 60 different film stocks.
MyTherapy’s Managing Director, Dado Valentic was behind the system picking up on the importance to preserve the visual language that certain film stocks provide. It all started after he had entered a Lomo store in Carnaby Street and discovered a whole world of aficionados that are passionately using these plastic cameras with low ISO reverse film stock and with no focus or iris function. Surprisingly the images that were coming out of these cameras were alive, vivid, catchy and full of energy and most of all…
Coming to cinemas on the 29th of August is Len Wiseman’s re-imagining of the Verhoeven’s Total Recall, a sci-fi thriller filled with high octane action sequences and lightning paced editing. It stars Colin Farrell as a factory worker whose life goes on a downward spiral after his mind-trip vacation takes a turn for the worse. Hunted by police and fighting for his life, he must figure out …
Recently Televisual ran an article about our Film Stock Emulation service, highlighting how the plug-in works to add depth and cinematic beauty to digital footage. Check out the article below to read the full story…
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Mytherapy
85 Charlotte Street
Fitzrovia
London
W1T 4PS
+44 207 636 6636
info@mytherapy.tv
www.mytherapy.tv
