Staying true to our idea of constant innovation, we have decided to organise a camera shootout. We had one of our high end fashion clients in mind. It was a mission to find the best possible camera and workflow for capturing of images of highest fidelity. The end goal was development and creation of a specific look we had on our mind, that seemed previously ambiguous.

The choice of cameras came down to two main contenders: RED EPIC and Sony F65 – side by side. However in true MYTHERAPY style we decided to add the Blackmagic Design Camera in the mix. Our experience has taught us that we should never judge camera by its badge, price or technical specification but purely by image it delivers.

This test shoot was also great opportunity to give our brand new service called OUPOST a real life test. We now have a full post production studio on wheels with large Davinci panels, calibrated 50″ plasma and several workstations for editing, finishing, live iPad streaming as well as full data lab functionality. With it, we can roll up on-set and instantly transform any space into incredibly creative environment.

We had fun working on this project and the team behind it was fantastic. The result, a video titled ‘Ruby and Eve’  will have it’s premiere on 25th of October 2012.

In the meantime check out behind the scenes video: