Panasonic goes HDR

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It has been an incredible journey working with agency Brave on the new global campaign for Panasonic’s new range of HDR-UHD Premium televisions.
We have worked closely with agency creatives and award-winning DOP, Vanja Černjul, ASC, on bringing the most beautiful HDR moments to the screen.

We love when agencies decide to do more than just a TV advert, and on this occasion we have created a whole short movie. Shot in stunning 6K and delivered to every screen from HDR to cinema, Twitter, Instagram and Facebook.

See the short movie below, and if you are interested in finding out more information about the making of we have a great behind the scenes video for you too.

Watch Panasonic’s ‘Converging Beams’

Watch Vanja Černjul behind the scenes of Panasonic ‘Converging Beams’